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Email Marketing Manager

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A digital marketing specialist with email subject matter expertise to play a pivotal role in supporting a retail marketing team through implementation of email infrastructure and management of email marketing programs.

KEY RESPONSIBILITIES:
-Identify business requirements for email operations.
-Develop creative briefs and take projects from kick off through deployment.
-Manage global email calendar (promotions, product announcements, etc).
-Work closely with Merchandising and Sales teams to coordinate requests for email placement.
-Manage day-to-day vendor relationships.
-Develop and execute email test plans and share results.
-Use analytics to present key findings and develop recommendations.
-Brainstorm and generate new and innovative ideas for future email messages.
-Role will span beyond email to support Omni-channel CRM.

SKILLS:
-Experience using email service platforms (e.g., Exact Target, Responsys, etc.).
-Ability to optimize email deliverability, engagement, and conversions.
-Strong strategic thinking and solid analytical skills.
-e-Commerce experience.
-In-depth Excel and PowerPoint skills.
-Ability to deal with ambiguity effectively.
-Ability to work in fast-paced, changing environment and prioritize multiple projects.
-SQL skills a plus.

Seeking someone who has prior experience as a email manager within e-commerce and has executed programs, across the board and from start to finish. Will be managing and providing details, specs, outlines and messaging to creative and email production agencies. Will also be following up with creative stakeholders.

Must be attentive to detail and gain an understanding of the requirements that apply to each county as the campaigns will be global in nature. Must be clear in communications to relay promotional variations, specifics and process a high level of information in simple terms.

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