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Email Marketing Manager

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Do you enjoy developing and implementing successful email marketing campaigns? Have you worked with email marketing campaign management tools like Eloqua and Marketo? Look no further this opportunity may be for you.

The person in this role will be responsible for the development of email campaigns while bringing their own creative ideas, along with industry best practices to grow the email channel with effective lead generation campaigns.

Job Responsibilities:

Manage and optimize creative email campaigns from start to finish ---- creative development, list selection/segmentation, approval, launch via email campaign management tool and final ROI analysis.
Develop, test and refine components of the marketing mix (lists, e-mail templates, landing pages, offers, advertising etc.) and continuously improve campaign effectiveness.
Work with the marketing team to develop goals, target segments, offers, budgets and key metrics
Monitor campaigns daily to maximize performance. Compile weekly and monthly campaign performance reports. Analyze and recommend campaign improvements based on analysis. Ensure results meet business objectives and communicate with management on an ongoing basis regarding new and nurtured lead performance results, current initiatives, and course corrections being taken
Maintain the in-house marketing contact database to establish best practices for ensuring the data is correct and complete


REQUIREMENTS

5+ years or more experience in marketing with strong emphasis on direct marketing, demand generation and campaign development
Experience with marketing automation tools like Eloqua, Marketo, Pardot and CRM systems is strongly preferred
Eloqua 10 Certification or Certified Eloqua 10 Consultant a plus
Experience with creative testing and audience segmentation.
Strong analytical skills and ability to use data to optimize campaigns and drive improvements.
Web/digital marketing experience strongly preferred

Excellent client facing skills
Strong project management skills

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