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Email Marketing Manager

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Email Marketing Administrator
Starts ASAP, lasts through June 2013
Onsite in Boston, MA

Our client in Boston has a need for an Email Marketing Administrator to help plan and implement lead nurturing campaigns for its commercial, institutional, and industrial customers.

Reporting to the Director of Communications and Product Marketing, this position will work closely with the field marketing team to ensure customized, salient content is delivered to our leads and prospects, driving brand awareness and accelerating the sales cycle.

Specific responsibilities will include:
• Develop multi-step nurturing campaigns on the campaign canvas, configuring assets, decision steps, and actions to ensure optimal campaign flow
• Create/modify email and landing page assets from branded templates
• Use knowledge of Eloqua E10 and HTML to build brand-compliant assets and shared/dynamic content components
• Customize form design and processing steps, ensuing appropriate triggering of contact and data management logic
• Apply campaign best practices and incorporate A/B testing measures to achieve optimal campaign results
• Use knowledge of Eloqua E10 and Salesforce.com to report on campaign performance

Requirements:
• 4+ years of experience executing email marketing campaigns, with proven experience in Eloqua E10 and Salesforce.
• Exceptional project management skills, as this position works cross-functionally to ensure product and regional goals are being met.

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