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Email Marketing Manager

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Our client is looking for a seasoned Email Marketing Manager who knows the e-Commerce and multi-channel space who has hands on experience developing and executing Email programs, and doesn’t mind rolling up his/her sleeves to get the job done. This is a scrappy team where going the extra mile isn’t admired - it is expected. They are driven to succeed and the determination is infectious! This is a unique opportunity to truly own a channel and be rewarded generously via a bonus structure. If that sounds exciting and you dream about ROI and love the idea of going to work in flip flops and a hoody then this might be the job for you!

The Email Marketing Manger is responsible for managing customer engagement and driving sales growth through the email marketing channel. Think email all the time. The position is responsible for managing all aspects of email marketing, including: acquisition and file management; campaign management and sales forecasting; testing and optimization; deployment; and analytics and reporting.

Responsibilities include driving innovation in the email marketing program through development of advanced email strategies, such as preference center, segmentation, and dynamic content. As part of a small, dynamic team, you will be expected to work well in a fast-paced, rapidly changing environment.

You must be self-motivated, flexible, and capable of handling both tactical and strategic assignments.
You must be very organized; detail-oriented; tenacious yet tactful; a strong problem solver; and able to work well under pressure.
Most of all, you must be passionate about growth, merchandising, sales and marketing, multi-channel retailing, trend spotting and customer satisfaction.

Principal Accountabilities
• Drive innovation in email marketing program through development of file acquisition strategies, advanced email strategies, such as preference center, segmentation, and dynamic content. Evaluate new email approaches, competitive benchmarking, best practices, new technology, and vendor capabilities to identify opportunities to improve email relevance, customer engagement, and sales.

• Manage email campaigns and sales forecasting, including: planning and management of email calendar; forecasting sales performance for each and every email planned; development of email content strategy and creative briefs; and management of review process. Responsibilities include high-level of collaboration with Merchandising and Brand Marketing teams to ensure email marketing campaigns are effectively supporting the business. Management of review process includes frequent presentation of email calendar and email creative to senior leadership team.

• Drive optimization in email marketing through frequent and ongoing testing and analysis. Create and manage test calendar, including collaboration with appropriate stakeholders for input. Communicate results and insights from tests to stakeholders.

• Oversee email deployment for all email communications, programs, and channels. Ensure standard of flawless deployment continues to be met.

• Oversee customer email acquisition and file management. Drive customer email acquisition through development and implementation of email acquisition strategies and tactics. Drive optimization of email file through removal of inactive email addresses and implementation of reactivation and retention strategies and tactics.

Desired Qualifications

• 5+ years experience in email marketing or other analytical online marketing.
• Demonstrated passion for multi-channel retail, technology, e-Commerce, the internet, and marketing.
• Experience with web analytics platforms/tools (Google Analytics, Core Metrics, etc.).
• Demonstrated ability to thrive in a fast-paced, multi-tasking, team-oriented environment.
• Demonstrated initiative, creative problem-solving skills, organized.
• Proven leadership skills, including the ability to influence peers and external partners.
• Ability to learn on the fly, reacts quickly, and reprioritizes efficiently in response to changing needs and situations.
• Consistent positive attitude.
• Demonstrated ability to work well under pressure in order to meet project deadlines.

Required Technical Skills

• 5 years experience working with standard web analytics tools (see list above).
• Expert or advanced knowledge of Microsoft Office, especially Excel.
• Demonstrated proficiency in MS PowerPoint.

Start: ASAP
End: Three month contract to hire
Location: Onsite, North Seattle

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