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Email Marketing Manager

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Digital Publishing Group located in Santa Monica is looking for a talented and highly skilled Email Marketing Manager with proven experience in customer acquisition and retention. This person will be responsible for email marketing and e-commerce initiatives. The ideal candidate will be able to drive growth for the company’s strategic email marketing program across multiple online properties.
If you have prior direct responsibility for email-specific marketing development and have successfully built and grown email lifecycle marketing programs in an e-commerce/direct response environment, we would like to speak with you.


Primarily Responsibilities:

-Manage the planning, development and execution of daily emails for all publisher sites
-Build, test and launch simple to highly advanced email campaigns using an enterprise-level email management platform
-Develop and maintain email marketing database using on and off-site products and initiatives
-Use multiple analytics platforms to generate detailed reporting and share key insights with cross-functional teams on a weekly basis and apply learning to future emails
-Creates in-depth monthly reports/dashboards to share with management
-Manage deployment cadence and create forecast based on performance history/historical trends
-Manage relationships with email service providers and optimization partners (MobileStorm, ReturnPath)
-Develop and manage relationships with key email acquisition partners
-Conduct A/B tests to maximize email registration conversion and optimize other key email metrics (open rate, click-through rate, opt-out rate)
-Develop audience segmentation strategies and performs content/offer testing to optimize email campaigns
-Manage contract and vendor team resources

Qualifications:
- 5-7+ years online consumer digital marketing experience (direct responsibility for all aspects of email marketing development and performance)
-Experience with enterprise-level email marketing platforms and vendors
-Consumer internet background, preferably from companies that relied on email to drive at least 20% of their site visits
-Exceptional analytical, planning and project management skills
-Prior experience supervising and managing subordinates
-Outstanding creative and strategic thinking abilities
- Ability to succeed in a fast-paced, entrepreneurial environment
-Self-motivated; able and willing to perform and deliver with very little supervision
-Exceptional attention to detail and ability to effectively multi-task
-Familiarity with basic HTML coding desired
-Prior team management experience preferred

**This is a temp to hire position

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