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Email Marketing Manager

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EMAIL MARKETING MANAGER: JR (2-4yrs) Pay is DOE. Company offers a 7.5% annual bonus based on company performance!

DESCRIPTION:
Email Marketing Manager will be in charge of the overall development and implementation of all company emails and newsletters. The Marketing Manager will also oversee the continuing optimization of all campaigns taking great consideration to marketplace trends and best practices.

o Maintaining the email calendar and informing the necessary parties of upcoming tasks
o Scheduling and implementation of all email tasks in a timely manner
o Marketing Manager will assign tasks to Copywriters for all email copy
o Marketing Manager will assign tasks as well as provide creative direction to the Designers for all email creative
o Maintain Email Distribution Lists
o Marketing Manager will be responsible for all reporting and analysis of email performance
o Communicate email performance to rest of the team in a timely manner
o Based on findings, develop and implement tests to ensure the continual optimization of email performance metrics
o Monitor all current email trends to ensure SENSA adheres to best practices
o Marketing Manager will monitor all email touch points with prospective and current customers to ensure the best possible experience with SENSA
o Marketing Manager will work with Brand and Legal representatives to ensure all email messaging are legally compliant and positioned properly
o Update and maintain reporting database with metrics of all email communication
o Update and test new content in retention email campaigns
o Optimize metrics of lead conversion campaigns
o Keep up to date and adhere to all current industry best practices and standards

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