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Email Marketing Manager

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Email Marketing Manager – Job Description 

Our National Non-Profit client seeks an eager, experienced e-mail marketing team player with a "can do" attitude who enjoys a fast-paced environment to execute email campaigns for its loyalty program, Rewards for Good. The Marketing Manager will be responsible for working closely with a third party vendor on developing, executing and optimizing a range of email campaigns with the goal of growing relevance, impact and revenue. He/she will also work closely with internal stakeholders and assume other non-email related marketing activities as required. 

Description: 
• Work closely with third party loyalty Vendor on development and implementation of email campaigns to achieve agreed upon objectives. 
• Test planning and execution to optimize campaigns. 
• Identify insights within the weekly and monthly reporting to optimize metrics, test plan and content calendar. 
• Activity work to ensure the health of the email data as well as the growth of the email list. 
• Utilize the existing Rewards for Good segments to increase engagement with the program, as well as identify and recommend opportunities for improved targeted marketing. 
• Coordinate with email channel managers to calendar all discretionary email activity to meet desired execution dates, maximize the audience, and minimize conflict. 
• Oversee campaign budgets and project utilization rates. 
• Develop customer journey maps to articulate the intended customer experience. 
• Monitor list quality. 
• Be a champion of email governance and strict adherence to data management best practices. 
• Ensure email is aligned with Brand voice. 
• Work with constituents to implement email campaigns, obtain necessary approvals from stakeholders including legal and brand. 
• Liaise with internal groups on their promotional needs and to identify opportunities for furthering focus on diversity and inclusion. 
• Work with product management and IT services to improve email subscription processes and other on-site improvements to facilitate list growth. 
• Monitor agency performance and look for areas of improvement. 
• Other email and general marketing projects, as assigned. 
• This is not a technical or administrative position. No web programming required. 

Requirements: 
• BA/BS in marketing or related field preferred. 
• Minimum of 7+ years of experience executing email and direct response campaigns in a marketing/advertising agency or corporate marketing department. 
• Experience with loyalty programs preferred but not essential. 
• Ability to consistently meet program goals and hit performance metrics if not exceed them. 
• Strong understanding of digital and email communication strategies -- both written and visual, deliverability, and segmentation practices. 
• Strong analytical skills, including experience using reporting applications. 
• Excellent project management and Microsoft office skills. 
• Excellent written and oral communication skills. 
• Able to multi task in a high paced fluid environment while ensuring deliverables are met within assigned deadlines.

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