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Email Marketing Manager

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We are looking for an Email Markeitng Manager skilled in Salesforce Marketing Cloud on a 6+ month assignment for our client!

As an integral part of our in-house agency, the Email Marketing Manager manages the daily use of our marketing automation tool, Salesforce Marketing Cloud, while pushing the company forward to ongoing Marketing excellence. This role focuses on the implementation of our Salesforce Marketing Cloud instance, as well as various integrations and systems, with some reporting duties. This person is expected to stay on top of new Salesforce Marketing Cloud features and best practices to keep the company on the cutting-edge of marketing automation. An ambitious self-starter, team player and at ease in a start-up environment managing multiple projects at once on tight deadlines is required. 

Responsibilities 

  • Develop, maintain and test email, SMS, PUSH and landing page templates 
  • Evaluate and report opportunities within CRM to meet the objectives of the company 
  • Drive optimal segmentation for all email, mobile and web marketing campaigns 
  • Analyze campaign effectiveness and report on campaign metrics to improve future marketing efforts 
  • Accountable for the accuracy, timeliness, and consistency of all campaigns executed 
  • Monitors trends and measure results of efforts across Salesforce Marketing Cloud 
  • Gather, identify and analyze CRM software requirements and ensure that they are met 
  • Collaborate with department managers, technical writers, programmers, software engineers, system engineers and other staff 
  • Familiar with industry standard concepts, practices and procedures 


Requirements:

  • 2-5 years of experience in the field or related area 
  • Experience developing responsive HTML email templates (ideally for Salesforce Marketing Cloud) 
  • Working knowledge of HTML
  • Data and results-driven with exceptional detail and knowledge around metrics, A/B testing and ROI analysis  
  • Ability to prioritize and manage multiple priorities, projects, and resources; eager to take on new projects 
  • Strong oral, written and communication skills 
  • No task is too small or too big, will get it done mentality 
  • HTML email templates (ideally for Salesforce Marketing Cloud)

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