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Email Marketing Manager

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We are looking for a strong, organized individual with experience working in email production, who can work collaboratively with multiple business groups to get the job done timely and accurately. ​The Email Marketing Manager will create and broadcasts emails. Leverages email templates, content specifications, design choices, and other criteria that fulfill business requirements.

Responsibilities:

  • Develops, codes, and broadcasts emails to intended audiences that meet documented business requirements. 
  • Deep knowledge of Salesforce Marketing Cloud and Journey Builder 
  • Gathers email and landing page requirements, including content and design materials. 
  • Produces email with a high level of attention to detail, leveraging email templates and content while following specifications. 
  • Reviews and tests emails to ensure conformance with requirements. 
  • Demonstrates a deep knowledge of coding practices (HTML and CSS) for different email clients. 
  • Demonstrates a general understanding of JavaScript (preferred but not required). 
  • Determines gaps between email business needs and current email capabilities and recommends efficient and effective solutions to address gaps. 
  • Demonstrates a working knowledge of basic Photoshop skills for image processing. 
  • Interacts with quality management and copy/content editor resources to resolve email bugs and broadcasts email to intended audiences upon final quality management sign-off. 
  • Proactively raises concerns to email team members and/or management if issues are encountered that require further analysis or support. 
  • Makes recommendations to facilitate the highest rates of deliverability and engagement to email audiences 
  • Analyzes the technical capabilities of the email tools, technologies, and interfaces and makes recommendations for improvement. Leverages email tool queries/reports to troubleshoot problem areas and to determine reasons for non-optimal email delivery. 
  • * Develop and measure against standardized email channel KPIs on a weekly and ad hoc basis, and provide recommendations to executives on opportunities to improve the email performance.* 

Additional Skills: 

  • Demonstrates initiative by identifying issues and recommending solutions. 
  • Demonstrates sound judgment in resolving matters of moderate complexity. 
  • Demonstrates effective written and oral communication skills with team members and managers. 
  • Demonstrates ability to collaborate and develop/maintain working relationships inside and outside the organization. 
  • Demonstrates ability to plan processes and work across broad, diverse groups to assure work is completed in a timely manner. 
  • Demonstrates ability to lead and manage projects across multiple teams or groups. 
  • Demonstrates in-depth knowledge of channel production techniques and processes and ability to apply it to work assignments.

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