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Email Marketing Manager

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Our client, an established ad agency in Atlanta, is seeking an Email Marketing Manager to join their growing team as a temporary contractor with potential to go permanent in the new year. This position is hands-on development and content building to create and improve emails, websites and other online programs and across multiple CRM platforms.

ESSENTIAL FUNCTIONS:
· Produce an average custom e-mail campaigns across various community audiences; collaborates with an extended team to manage workload.
· Manage and be the gatekeeper of the email marketing calendar
· Become skilled in the website’s content management system to complete website adds or changes within strict timelines

· In conjunction with the web team, adapt, improve and optimize email communication
· Troubleshoots deliverability issues and data discrepancies
· Assist in the development of new forms, event registrations, content pages, and sub-community sites
· Manage, organize and present email analytics data
· Maintain customer data for communication preferences and develop queries for proper audience segmentation for email campaigns.

ADDITIONAL RESPONSIBILITIES:

Serve as the team’s resident expert on email analytics, latest email trend, digital marketing tools and content management, reporting and analyzing to inform online marketing strategies

KNOWLEDGE, SKILLS, AND ABILITIES:
Experience in creating and managing successful email marketing campaigns with strong CRM experience
Competency in basic HTML coding
Strong organization and analytical skills and the ability to effectively manage multiple projects at one time
Experience collecting and analyzing data, making recommendations for improvements and new initiatives
Strong written and verbal communication skills

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