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Email Marketing Manager

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A Fortune 500 Athletic Apparel Company Located in Beaverton, OR is looking for a Global Brand Digital Email Marketing Manager to join a team that serves that purpose through the lens of email marketing, their most personal channel. In this role, you’ll be tasked with delivering the most compelling and interesting stories or products to a targeted consumer group and inspiring your peers with driving a vision for this function.

What you’ll need to be successful:
• You live and breathe email marketing. It’s what you wake up to do every day. You’re the expert and you’re ready to show that.
• You understand the future of email marketing and you can bring people on that train.
• You’re connected, you know how the best companies in the world make the most of their email programs and you’re willing to share and inspire other teams around you with this knowledge. 

• You’re good with data, you understand numbers and you’re able to use data to tell great stories. 


As our Global Brand Digital Email Marketing Manager you will:
• Provide email strategic expertise and best practices to categories.
• Partner with the Digital Category Leads to develop category-specific email strategies/plans.
• Continually work to optimize category email communications performance metrics, and leverage data/insights to drive development of seasonal strategies.
• Partner with Consumer Knowledge on identifying audiences/segments and leveraging testing to maximize email performance and effectiveness.
• Provide leadership in a cross-functional setting to foster new ideas, cultivate concepts and create actionable next steps for implementation
• Partner with email operations experts and agencies to identify and troubleshoot problems and execute against enhancement opportunities.
• Partner with Consumer Knowledge on analysis and review of all owned programs.

Requirements for the position include:
• Bachelor's degree in Marketing, Communications, or a related field
• 5-7 years of email marketing experience including 3+ years driving email strategy in BtoC environment
• Experience leading the development, testing and implementation of automated, behavioral based, triggered email programs
• Demonstrated experience driving email communication strategy & cadence
• Expert in email best practices including contact strategies, design, A/B testing, delivery and deliverability issues, customer segmentation, and analytics/performance management
• Ability to leverage data and successfully develop related recommendations
• Strong technical skills including in-depth understanding of email and database marketing infrastructures & technologies
• Experience developing/executing campaigns that are part of multi-pronged marketing strategy that crosses teams and organizations
• Ability to work in a highly collaborative environment, multi-task, and participate in a team-based planning process.
• Experience in managing/protecting a premium brand desired
• Comfort with ambiguity

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