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Email Marketing Manager - WORK REMOTE!!

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Excellent opportunity for an Email Marketing guru to work remote, for a leading global management consulting firm!


Email Marketing Manager

Start Date: Immediate

Role type: Contract to hire

Hours: 40 hrs per week

Location: Remote (East coast is preferred)

Rate: Starting at $36/hr and up -- depending on experience



Description:

Lead and manage the corporate external email marketing channel and all outbound email marketing campaigns.



Role & Responsibilities:

This person will be responsible for managing the corporate e-mail marketing & communications channel in a wide variety of activities, including:



· Email vendor management

· Database/list management

· Campaign management and execution

· Reporting and analytics

· Other marketing-related activities



This position will enable the individual to manage a global marketing shared service in a

professional services environment.The individual will work closely with an experienced

team of marketers and will be provided with strong leadership and development opportunities.



Primary Duties and Responsibilities:



Develop vision and strategy for global direct marketing channel



· Program manager and architect for the firm's email marketing and communications channel

· Identify and develop new product offerings and newsletters to serve unmet functional and expertise areas

· Responsible for designing program tactics, and testing for and implementing best practices



Email Vendor Management



· Manage the relationship with Email Service Provider (vendor) addressing capabilities

requirements, reputation audits, adhoc needs, payments and contract renewal

where and when necessary

· Ensure the email subscription forms on client's website are working properly and synchronizing

with the email database-coordinate with client's website managers

· Periodically test/verify that automated processes handled by the email service provider are functioning

properly - automated replies, manage subscription forms, unsubscribe form



Database/List Management



· Provide support in the development and execution of list acquisition for a variety of

marketing efforts - from newsletter

list development to adhoc campaign list build-up

· Reconcile database additions to identify ownership conflicts

· Impose and implement quality assurance processes

· Periodic review and cleanse email marketing database



Campaign Management and Execution



· Project manager for email campaigns - inclusive of corporate newsletters to adhoc campaigns

· Coordinate pipeline of upcoming email campaigns and resolve scheduling conflicts

· Enforce process guidelines, quality and frequency standards, and general rules of engagement

· Code/produce adhoc campaign emails when necessary (html skills required)

· Final campaign review, testing, and deployment



Reporting and Analytics



· Provide individual metric reports detailing performance for each email sent

· Report quarterly metrics and performance for the email channel

· Provide "bounced" and "unsubscribed" contact reports to be reconciled with relevant databases



Other Marketing-related Activities



· Ensure email campaigns are properly branded and comply with email marketing

rules (e.g., CAN-SPAM Act, EU Regulations)

· Identify/implement adjacent digital marketing opportunities

· Promote our corporate newsletters internally and externally through the

appropriate outlets and social media channels



Requirements:

· Ideally a related degree, in business or marketing

· Strong skills in Microsoft Office applications, in particular Excel, PowerPoint, Word, Outlook

· Experience with marketing reporting and analysis

· Experience with direct marketing tools - Email service provider / CRM / web analytics

· Strong communication skills, oral and written

· Fluency in the English language

· Experience working with cross-functional teams and stakeholders

· Experience building/running a direct marketing channel / global shared services

· Experience in integrating email direct marketing solutions in global CRM system

Resourceful, and has the experience with / capacity for navigating and working for a large complex global organization.



Apply

Interested? Please apply directly to this posting to be reviewed by a "real live person". We'll circle back around to you if your experience is a match for our client!



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