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Email Marketing Manager - Contract

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This hot gaming client is looking for an Email Marketing Manager with 2-3+ years of experience with database marketing. Are you a fit? If so, please apply!

THIS IS A CONTRACT ROLE, approximately 3 months.

RESPONSIBILITIES
• Own the delivery, execution and success metrics for all email campaigns
• Engendering loyalty and driving revenue from existing customers by executing contact strategies across multiple segments and all customer touch points (direct marketing on site, email, and direct mail)
• Migrating customers from lower to higher value segments
• Leading marketing test strategies and methodologies to identify attributes of successful offers, content types, and delivery tactics to roll across segments
• Campaign execution against target segments
• Working with Brand Marketing and Metrics team to evaluate funnel conversion, repeat and penetration rates, and engagement metrics across multiple segments
• Execution against target segment
• Driving trial and penetration of key products
• Creating and presenting campaign performance reports

REQUIREMENTS
• 2-3 years of experience in marketing, with specific experience in consumer-driven brands and digital marketing
• Solid understanding of retail and e-commerce
• BA/BS degree in marketing, business, mathematics, or related fields
• Demonstrated track record driving measurable results through customer marketing efforts, ideally in an e-commerce environment
• Demonstrated knowledge of executing contact and promotional strategies
• Experience working with cross-functional teams
• Demonstrated daily hands-on experience with bulk email sending & reporting tools such as LyrisHQ, Lyris List manager, RightNow; highly developed PC skills and advanced proficiency with Excel
• Ability to succeed in a fast-paced, entrepreneurial environment
• Exceptional analytical, planning, and project management skills
• Outstanding verbal and written communication skills

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