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Email Marketing Lead

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Email Marketing Lead

Seeking a data-driven, Email Marketing Lead who’ll be responsible for executing  email marketing strategy to engage, nurture, and drive customer loyalty. This role will be 85% production, 15% ideation to start, and will evolve based on your abilities and aspirations. An interest to grow into other digital channels is encouraged, including Display, PLA, Paid Search, Organic Search, Organic Social, Paid Social, Social.

Requirements:
 • Expertise in ExactTarget / Salesforce Marketing Cloud (2+ years)
• Proficiency with HTML coding & troubleshooting across major ISPs and mobile operating systems, inline and external CSS
•History with building comprehensive journeys within the Journey Builder app
•Experience with Email Studio with a solid understanding of Profile Lists, Data Extensions, Triggered Sends, Data Extracts, Audiences, Groups, Filters, and Measures
•Background with data importing, exporting, and automation.
•Understanding of Automation Studio and all of the activities that interface with it
•Knowledge of CloudPages, Landing Pages and/or Microsites.
•Ability to read & generate Reports, multi-variant and A/B Testing
•Aptitude with detail, organization, and file naming conventions
•Background in writing and updating processes & documentation
•Bachelor’s degree in Marketing or Graphic Design (or equivalent)
•Familiarity with CAN-SPAM Act, Litmus and/or Email on Acid

• Salesforce Marketing Cloud certifications
•Salesforce Service Cloud experience
•SQL knowledge
•Contact Builder experience
•Audience Builder know-how
•Google Analytics experience
•Photoshop expertise
•API knowledge
•XML basics
•Preference Center integration

Mandatory: ExactTarget/Salesforce Marketing Cloud experience, HTML
Nice to have: AmpScript experience, any coding, audience builder/journey builder/audience segmentation

Project Scope/Deliverable:

Maintain and build upon existing email channel, ie Delivery Confirmation Emails, promotional emails, Abandon Cart, other Trigger Emails

Major Responsibilities/Key Tasks

Lead email marketing channel through execution of foundational tasks/building emails and customer journeys, as well as having longer term vision or the capacity for leading the industry

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