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Email Marketing Lead

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Our client, an eCommerce company, is searching for an Email Marketing Lead. The role is temp to perm with a very quick conversion. The company is highly collaborative and is looking for someone who can do the strategy and execution for the entire life cycle of the campaigns. Experience with life cycle is a huge plus!

Day-to- day you will:

 Serve as the primary point of contact for the email channel

 Mentor and assist email associates on execution and strategy questions

 Troubleshoot technical issues as they arise

 Monitor the overall health of the program; make

 Regularly track and interpret channel KPIs, present results, key insights and recommendations to senior level management on a regular basis

 Take the lead on creating complex, targeted campaigns and build them out in the email tool

 Monitor overall email list health, deliverability reporting, list size and email engagement (open and click behavior)

 Partner closely with other business departments including, copywriters, designers, merchandising, developers, Customer Service, Analytics and the larger Marketing organization

 Hands-on use of our email service provider platform, Responsys. Within the platform, you will be segmenting your audience, setting up A/B tests, and providing a final quality assurance check before campaigns are launched.

 Proactively propose new A/B tests, analyze results, and identify actionable opportunities and best practices to improve campaign performance

 Use strategic problem solving skills to increase deliverability and profitability of the program

 Maintain industry and competitive knowledge and best practices on lifecycle and email program development, email design, deliverability, CAN-SPAM compliance, and other email applications

 Serve as their primary contact with the ESP and works closely with Account Management and Services teams to identify opportunities and resolve issues

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