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Email Marketing Digital Designer

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Fortune 200 financial services company in Plano is seeking a skilled Email Marketing Manager who can develop, design and code email marketing campaigns.

Primary Responsibilities

• Design creative, original graphics, and code for email campaigns (and a variety of electronic media as needed)
• Create dynamic and responsive email layouts
• Ensure email messaging is 100% accessible and optimized for deliverability across all email clients on both web and mobile messaging systems
• Produce a consistent visual image across all marketing channels
• Optimize images for web user interface and create layouts that complement our web presence
• Develop strategies to improve the design of emails and troubleshoot issues
• Design and maintain client email marketing campaigns, including implementation of A/B tests, conditional content and delivery optimization
• Research and develop new innovations in email design

Requirements

• 2-4 years of experience in digital design with a background in email marketing and development
• Mastery of Adobe Creative Cloud software applications, i.e., Photoshop (retouching), Illustrator (logos & icons), Dreamweaver, etc., and other online production techniques
• The ability to convert Photoshop and Sketch files into full functioning, responsive HTML Templates
• Expert in HTML (hand coding) and inline CSS including, but not limited to, text overlays, bulletproof buttons, and more that renders correctly across email clients, devices and browsers.
• Experience with email testing software (render testing), working with email deployment platforms and troubleshooting creative and deployment issues
• Ability to apply and balance creative and analytical thinking to create effective solutions to communications problems
• Ability to work in a collaborative environment with designers, marketing and development staff
• Ability to manage workflow and tight deadlines
• Ability to work in a rapidly changing environment
• Bachelor’s Degree in Design, Computer Science, Marketing or related field, or relevant experience strongly preferred
• Experience with ExactTarget (MarketingCloud) is definitely a bonus.





Education

Bachelor's Degree required in Design, Computer Science, Marketing or related field, or a combination of relevant experience and education.

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