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Email Marketing Deployment

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EMAIL MARKETING AUTOMATION MANAGER

• Design, quality test, deploy, and report on manual and automated email campaigns for both internal customer databases as well as lead lists.
• Coordinate and maintain the email marketing communications production schedule to ensure accurate and timely delivery.
• Assess all email creative to ensure communications are aligned with internal email content policies and compliant with CAN-SPAM legislation.
• Monitor email volume and track to established budget.
• Maximize revenue utilizing best practices for direct marketing promotion and ‘endorsement’ selling optimizes promotions.
• Maximize the revenue from available web and email marketing banner ad positions through the use of effective analysis, scheduling and creative approaches.

Top 3 preferred skills:
1. Technically savvy, comfortable with multiple systems including marketing automation (e.g. Eloqua, CRM, Content Management, and reporting applications
2. Sales & marketing experience including lead management
3. Analytics experience

Top 5 daily responsibilities:
1. Advise on marketing campaign execution via Eloqua - activities include, but not limited to, campaign flow builds, email design best practices, landing page/form creation, tagging/tracking, etc.
2. Document and develop best practices/standards/processes for marketing automation programs
3. Create & update marketing campaign workflows as changes to business requirements occur
4. Develop email acquisition strategies, nurturing and lead scoring programs in Eloqua
5. Develop and execute reports in Eloqua Insights and dashboards

Top 3 preferred personality traits:
Strong attention to detail, quick learner, desire to drive insights and actions

Education requirements: College degree required. Specialization in marketing and analytics preferred.

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