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Email Marketing Coordinator

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Do you love to mulit-task? Can you juggle multiple calendars at once? If so, our client is hiring for a Email Marketing Coordinator!

POSITION PURPOSE
You are analytical and detail-oriented, with a strong interest in the role of emails within digital marketing. You are signed up to be on various email lists out of sheer curiosity for what companies are doing, and why they are doing it. You love to see results and analyze, with a desire to always be improving.

PRINCIPAL ACCOUNTABILITIES
• Collaborate with Marketing and eCommerce persons for each of our 10 brands to fill in monthly email calendar and ensure staying on-track with deliverables
• Build and test emails before they are sent, being held accountable for bugs or typos
• Coordinate creative assets for emails
• Construct emails within our ESP using HTML/CSS
• Work ahead of schedule and alongside Web Project Manager to see that required landing pages are in place when needed
• List building: list cleaning and segmenting exercises
• Actively work to ensure email campaigns are impactful and accurately tracked
• Stay up-to-date with emerging web technologies, to investigate and know what is considered a “best practice” regarding email marketing
• Oversee creative development of new email templates and redesign of existing templates, to ensure the adherence to best practices, optimization of deliverability, and look and feel
• Analytical mindset: you will be instrumental in creating and sending reports communicating email performance
• Build on knowledge of our current email activities and our audiences to discover ways to grow our lists organically


MINIMUM QUALIFICATIONS
• 1-3 years experience in marketing and/or email marketing
• Working knowledge of HTML/CSS, preferably with experience specific to emails
• Must be organized, independent, and able to switch rapidly between different projects in a fast-paced environment
• Can make your way around a PSD within Photoshop
• Knowledge of campaign building and tracking
• Proficiency in MS Office
• Team player attitude a must


DESIRED QUALIFICATIONS
• Experience working with Bronto
• Familiar with Google Analytics

If interested apply now!

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