These job descriptions are examples. Looking for work?

Find JobsFind Jobs

Email Marketing Coordinator

0 people like this description

Our awesome client is looking for an Email Marketing Coordinator who is a marketing automation specialist, who has experience in running effective and dynamic email marketing campaigns using enterprise level ESP/marketing automation software (ExactTarget, Pardot, Eloqua, Dotmailer, Intercom, etc). The ideal candidate is someone who has experience implementing lead generation, lead scoring and lead nurturing programs. In addition to driving our B2B email marketing activity, this role will be instrumental in creating and executing effective communication campaigns for our B2C audience.

Responsibilities

• Performs day-to-day email marketing activities
• Manage email campaign execution through target segmentation, data analytics, list management, and lead management.
• Develop and test new communication strategies that will elevate our targeting, segmentation, and personalization practices.
• Knowledge of email best practices including targeted lists, subject lines, messaging and deliverability
• Manage email database and creation of distribution list;
• Manage project timelines, ensuring that all activities occur as planned and that email campaigns are executed on time, including scheduling, design, production and distribution.
• Track performance data from campaigns to measure success and incorporate best practices in future campaigns.
• Report weekly on B2B and B2C projects and campaigns.

Skills/Experience

• 3-5 years experience with email marketing platforms
• Hands-on experience with marketing automation tools such as ExactTarget, Pardot, Intercom, Marketo, Dotmailer, or other campaign management tools.
• Knowledgeable in up-to-date CAN-SPAM regulations
• Ability to manage email programs from conception to production,
• Experience with CRM
• Working knowledge of HTML/CSS and Photoshop preferred
• Bachelor Degree in marketing, advertising or communication preferred.

These job descriptions are examples. Looking for work?

Find JobsFind Jobs