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Email Marketing Coordinator

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Essential Responsibilities: 
• Support client's membership and marketing activities including the membership renewal process, member engagement and member retention strategies 
• Work with staff and outside vendors to design, edit and produce digital and print marketing, as well as onsite program materials. 
• Serve as primary contact for the PurchasingPoint program 
• Oversee marketing for all professional development events 
• Maintain member records, update individual profiles, and run rosters, exports and reports from Avectra netFORUM Enterprise database 
• Ensure list functionality with MagnetMail (or other mail distribution/tracking service), minimize and/or manage unsubscribes in netFORUM, and maintain a member record segmenting practice for more effective targeted marketing and communications 
• Support new member onboarding process, including welcome emails and new member kits 
• Increase depth of reach and participation within member schools, focusing purchasing, demographic data collection and volunteer recruitment 
• Update and maintain the Prime Contact website 
• Work with Manager, Social Media and Online Initiatives, to support and develop social media strategy, campaigns and data analysis 
• Contribute marketing and engagement promotions for client communications, including Net Assets magazine, By the Numbers and Beyond and the NetAssets NOW e-newsletter 
• Serve as the primary point of contact for all member inquiries and ensure that all email and voice messages are answered. 
• Provide administrative support for the client membership awards process 
• Provide onsite support at client meetings 
• Manage the webinar marketing process including, mail pieces, web content and e-mail marketing 
• Manage the bill coding process for all marketing projects and review against budget 
• Perform other duties as assigned in alignment with responsibilities and organizational goals 
 

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