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Email Marketing Consultant/HTML Coder

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Email Marketer/Coder

Email Production

Must have HTML Coding experience

Job Description:

This role will be responsible for successful production, management, and deployment of email communications to support new product launches, promotional campaigns and other internal and external communications.

Must be a master with detail, project management and reporting on your campaigns to optimize results.

•Work with email team in the production of email campaigns for Life and Disability Insurance.
•Coordinate set-up, testing, deployment and monitoring of digital marketing email campaigns.
•Utilize list segmentation, personalization, and content optimization to increase return on investment.
•Build emails using html coding with email best practices in mind.
•Conduct quality check test for compatibility with web browsers, and to ensure links, images, subject lines and list segments function properly.
•Traffic email campaign requests and campaign assets to meet deadlines and notify appropriate parties as necessary.
•Manage email calendar on a daily basis.
•Maintain and refine marketing lists.
•Become proficient with external and internal email marketing tools to support marketing goals.
•Performance Metrics: Oversee reporting and analytics; provide insights and look for opportunities for growth and efficiencies in email campaigns utilizing internal data and best practices.
•Keep current with industry innovations, trends, and best practices in email marketing.

Knowledge/Skills/Competencies Required:
•Minimum of 2 - 3 years marketing experience
•BA in Communications, Marketing, Business, Computer Science or related field.
•Must have HTML coding experience in an email production environment.
•Working knowledge of Email Service Provider applications, ExactTarget proficiency is preferred.
•Experience with A/B testing
•Experience with personalization and dynamic content coding for email.
•Strong attention to detail.
•General understanding of life insurance, retirement products, and disability products, retirement products and the competitive landscape.
•Strong grammatical, editing and proofreading skills.
•Strong Word and PowerPoint skills a must. Graphic design software knowledge a plus.
•Ability to establish priorities and handle multiple projects concurrently within tight time constraints.

Release Comments:
This role will be responsible for successful production, management, and deployment of email communications to support new product launches, promotional campaigns and other internal and external communications. Must be a master with detail, project management and reporting on your campaigns to optimize results.
•Work with email team in the production of email campaigns for Life and Disability Insurance.
•Coordinate set-up, testing, deployment and monitoring of digital marketing email campaigns.
•Utilize list segmentation, personalization, and content optimization to increase return on investment.
•Build emails using html coding with email best practices in mind.
•Conduct quality check test for compatibility with web browsers, and to ensure links, images, subject lines and list segments function properly.
•Traffic email campaign requests and campaign assets to meet deadlines and notify appropriate parties as necessary.
•Manage email calendar on a daily basis.
•Maintain and refine marketing lists.
•Become proficient with external and internal email marketing tools to support marketing goals.
•Performance Metrics: Oversee reporting and analytics; provide insights and look for opportunities for growth and efficiencies in email campaigns utilizing internal data and best practices.
•Keep current with industry innovations, trends, and best practices in email marketing.

Knowledge/Skills/Competencies Required:
•Minimum of 2 - 3 years marketing experience
•BA in Communications, Marketing, Business, Computer Science or related field.
•Must have HTML coding experience in an email production environment.
•Working knowledge of Email Service Provider applications, ExactTarget proficiency is preferred.
•Experience with A/B testing
•Experience with personalization and dynamic content coding for email.
•Strong attention to detail.
•General understanding of life insurance, retirement products, and disability products, retirement products and the competitive landscape.
•Strong grammatical, editing and proofreading skills.
•Strong Word and PowerPoint skills a must. Graphic design software knowledge a plus.
•Ability to establish priorities and handle multiple projects concurrently within tight time constraints.

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