The Email Marketing Campaign Specialist, reporting to the Manager, Marketing Automation, will collaborate with Marketing and Product Management personnel, to design, implement, and execute email campaigns that generate revenue, complement efforts of the selling organization, and expand the reach and impact of integrated marketing campaigns. The ideal candidate will be proficient in marketing automation tool, Eloqua.
• Work with internal teams to gather requirements, translate business needs into technical execution for email campaigns: including targeted, nurture and trigger email programs
• Advise marketing campaign requestors of best practices with regard to marketing automation capabilities, testing and projected results
• Build and execute marketing campaigns via Eloqua - activities include but not limited to, campaign flow builds, email creation, outbound landing page creation, form creation, media placement tracking, etc.
• Segment and leverage the marketing database for efficient and effective campaign targeting.
• Work with Marketing and Product Management teams to execute Eloqua campaigns to support marketing objectives.
• Coordination with web team to ensure analytical tracking and performance.
• Participate in Eloqua user forums, conferences and other events to stay current on best practices and new product offerings.
• Bachelor's degree and/or equivalent experience
• 1 to 3 years working in Eloqua or other Marketing Automation System. Eloqua Master is a plus
• Understanding of key digital marketing strategies and concepts.
• Working knowledge of HTML and CSS strongly preferred.
• 1+ years of CRM experience, preferably Sales Logix.
• High attention to detail, organization skills, and ability to multi-task.
• Candidate must flourish in a fast paced, iterative, deadline driven environment.
• Self-motivated, results-orientated and ability to work independently.
• Professional demeanor, strong communication skills, and ability to work with remote co-workers.
• Provide online portfolio, email templates, or other work samples demonstrating relevant Eloqua experience.
- Adobe creative suite, a plus.
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