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Email Marketing Automation Specialist

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Aquent is seeking Email Marketing Automation Specialists for long-term temporary positions with our Fortune 100 technology clients. Ideal candidates will drive marketing campaign success by creating, managing, executing, tracking, and analyzing marketing automation programs. If you love marketing automation and are a process-driven thinker who can organize, prioritize, and bring best practices to the table, we want to hear from you.


Responsibilities

  • Manage, implement, and optimize email marketing automation programs to support goals such as demand generation, lead nurturing, onboarding, customer service, customer retention/loyalty, internal communications, etc...

  • Lead day-to-day management of email operations including project management, email build, QA, deployment, monitoring, and reporting

  • Partner with cross-functional teams to ensure campaigns align with overall digital marketing strategy and corporate business objectives

  • Identify opportunities to improve processes and operational efficiency

  • Segment and leverage the marketing database for efficient and effective campaign targeting

  • Work with design and web teams to implement and test-high converting web landing pages from email efforts

  • Develop, execute, and analyze A/B tests

  • Analyze campaign performance and use insights to inform campaign planning and optimization; Report on results to management

  • Proactively maintain the data integrity of the marketing database, including establishing rules and operational campaigns to regularly scrub the database

  • Provide leadership for complying with email privacy guidelines
     

Skills & Experience

  • BA/BS degree

  • Past experience in marketing automation, email marketing, or marketing operations; We are looking for a range of experience levels (Specialist = 2-3 years, Senior Specialist/Manager = 4+ years)

  • Knowledge of email marketing concepts and best practices including subject lines, messaging, offers, segmentation, landing pages, list management, deliverability, contact frequency, and regulatory requirements

  • Knowledge of digital channel best practices, innovation, and technologies

  • Experience making data-driven decisions using analytics, A/B testing, and campaign reports and dashboards

  • Proficiency with the following types of tools:

    • Marketing Automation Platforms - Marketo, Eloqua, Pardot, or equivalent (Experience as an administrator/power user)

    • Basic HTML/CSS

    • Web Analytics - Google Analytics, Adobe Analytics, or equivalent

    • Excel

    • SQL a plus

  • Passion to continually learn and expand hands-on technical skills

  • Project leadership in digital marketing creative development, cross-functional planning, and campaign management

  • Highly collaborative and has an affinity for building relationships across teams including business partners, external agencies, and vendors

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