Duration: 5/29/18 through 11/30/18
Responsible for product management activities supporting various lines across the business. Work closely with various functional areas to support and manage product design and marketing programs to achieve goals. Be involved in the development of marketing communications, product collateral and web content working with centralized marketing. Considers product gaps, key needs and industry trends. Develops business requirements and recommendations using analytics and competitive intelligence. Develops marketing strategies and implements marketing plans and tactics to support growth. Manages on-going product issues and maintenance activities. Experience in financial services and/or insurance product management or marketing and/or an MBA is preferred but not required. Knowledge of risk management products (annuities, long-term care, disability and term life) and their positioning preferred. Strong writing, analytical, and problem-solving skills with the ability to help identify and execute programs to meet strategic objectives.
This individual will have a hands-on role in the project management and execution of Marketing Cloud programs.
• Drive in-flight projects through completion, ensuring all parties are aligned, project objectives are met and deliverables provided on-time
o Manage the migration of email templates and modules from Email Studio to Content Builder
o Manage email asset delivery, development and QA for 2 journeys with 7 emails and 22 personalization variations
• Maintain active emails and provide creation and/or editing assistance within Email Studio or Content Builder when needed
Additional Job Details: • Salesforce Marketing Cloud experience (Marketing Cloud Email Specialist certification preferred) • Working knowledge of Salesforce.com • Thorough knowledge of sales & marketing processes • Solid project management skills • Well-developed interpersonal and communication skills