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Email Marketing Associate

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Responsible for the quality and delivery of email campaigns for clients, including: campaign management, tactical recommendations, list segmentation, campaign development, quality assurance, and post-campaign reporting, calling on specialist roles when necessary (e.g. Creative Designers, Project Developers and Database Programmers). Will also be responsible for responding to customer questions and to research, resolve, and solve basic account inquiries related to the customers email program.

Primary Job Responsibilities
• Act as the client’s primary point of contact for campaigns. Professionally manage the client relationship on a production operations level
• Actively seek to foster the client relationship through effective communication and expectation setting
• Manage campaign calendar and both internal and external communications of time, scope, and cost
• Gather campaign assets and requirements from client, and manage campaign production through deployment
• Facilitate the creative production process (concept design and HTML building), as required
• Troubleshoot HTML and revise code where necessary to integrate with internal tools and render properly across multiple email clients, browsers, and mobile devices. Calling upon specialty roles when needed.
• Utilize basic programming and database knowledge to create highly customizable campaigns
• Perform audience creation, data management, and data troubleshooting
• Strive for 100% quality execution with regard to pre-mail and post-mail campaigns through quality assurance and testing
• Monitor campaign performance tracking and reporting
• Train clients on campaign process, proprietary tools, and custom applications
• Manage and maintain campaign documentation
• Perform automated campaign monitoring and issue resolution management

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