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Email Marketing Associate

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The Email Marketing Associate will play a critical role in the strategic development and execution of all emails for North America.

Key Job Responsibilities

 Develop a deep understanding of the brand, the brand aesthetic and the brand voice.
 Partner closely with merchandising and global marketing counterparts to identify trends and pull together compelling, customer facing, brand appropriate product stories.
 Participate in developing an email strategy that achieves the online business objectives for both US and CDA.
 Participate in development of the monthly email marketing calendar and own daily maintenance, taking into consideration events, promotions, historical performance, and customer experience.
 Develop creative briefs and take project from kick off to launch. Responsible for reviewing, evaluating & providing relevant feedback to the creative team at project review.
 Develop circulation strategy using analytics to identify new segmentation approaches and/or refine existing customer segments.
 Brainstorm and generate new and innovative ideas for future email messages, including triggered campaigns
 Track competitive emails and develop actionable insights
Analytics & testing
 Hindsight email performance (weekly, quarterly and ad-hoc). Use hindsighting and other analysis to present key findings to marketing leadership, develop recommendations, and identify future implications.
 Analyze data at a granular level, summarize concisely and report out key learnings. Distill trends from raw data.
 Execute email test plans in partnership with senior manager, analyze and share results .
Cross functional relationships
 Filter, prioritize and manage email requests from various parts of the company.
 Manage and maintain close partnership with Cross-brand Marketing teams, CRM team, Merchandising, Creative, Production, stores

Qualifications / Leadership Skills Needed
 Passion for the retail/fashion industry and email marketing
 Ability to work closely with product, pulling together product stories and trends
 Background in online retail/fashion industry preferred. Email experience preferred.
 Strong strategic thinking and solid analytical skills
 Drive for innovation and strong sense of creativity
 Excellent written and oral communication skills
 Strong attention to detail
 Ability to deal with ambiguity effectively
 Ability to work in fast-paced environment and prioritize multiple projects
 Must have strong Excel skills
 2+ years relevant Marketing experience

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