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Email Marketing Analyst

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Provides email production support and analysis to drive the email department’s initiatives of improving customer engagement, revenue, and customer retention.

Responsibilities:
Reviews key reporting metrics and works inter-departmentally to build email schedules capitalizing on key customer engagement elements that drive increased profitability.
Develops reporting strategy based on key performance drivers that addresses vital business intelligence needs; Proactively updates campaign strategy as necessary.
Gathers assets and creates insertion order documentation, HTML coding, list requirements, and other marketing program details to communicate to internal and external partners.
Actively shares performance data with cross functional teams explaining use of analytics in the decision making process.
Continually identifies ways to improve and enhance campaign performance to increase value and usability.
Creates and prepares ad hoc reports and trend analysis comparing promotional performance across multiple mailings and infusing seasonality as necessary.
Provides weekly, monthly and annual forecasting of email campaigns and segment engagement.
Develops approaches to analyze online customer behavior to include experience path, customer profiling, browsing behavior, and customer segmentation for use in strategizing capture of missed sales or engagement opportunities.
Uses data and behavioral analysis to help improve existing email template usability and more effective customer engagement.
Continually proposes expanded or improved uses of application capabilities.
Prepares and presents value added analytics to department and/or senior management

Responsible for support of email campaign profitability.

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