Email Marketing Analyst

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Aquent is looking for a skilled Email Marketing Analyst to join our client's team for 3-months to assist with a leave. Looking for an individual to assist the marketing team with email campaigns and reporting.

Job Overview:
-Publish and maintain direct mail and email calendars including dates for creative briefs, list pulls, creative approval, scheduled mail dates, actual mail dates and other related initiatives.
-Develop creative briefs for planned strategic and tactical integrated direct marketing and email marketing campaigns.
-Ensure creative briefs are delivered on time, within budget and according to business objectives and campaign requirements.
-Lead creative development and list segmentation.
-Produce creative targeted to specific customer segments.
-Act as key contact for all vendors involved in email and direct mail execution.
-Work with agency to coordinate direct marketing schedule and monitor volume of direct mail and email.
-Approve test emails prior to blast and follow up on any technical issues.
-Work with agencies and list brokers to provide final creative for lists that cannot be blasted through client sources.
-Ensure seamless execution with vendors to deliver on time and meeting specifications.
-Use multiple data sources to develop and execute detailed analyses weekly, monthly and quarterly.
-Develop benchmarks and report on variances weekly, monthly and quarterly and identify top performing segments.
-Perform other job related functions as assigned.

-3+ years managing and executing email campaigns