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Email Marketing Analyst

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My client is seeking a Junior Email Marketing Executive to support the CRM team in the management, execution and optimisation of the email program. Your primary goal in this role is to work with the team to help handle promotional email activities and initiatives that will deliver on key financial metrics, as well as supporting the delivery of exciting and interesting email content to customers across Europe. If your interest lies in working with HTML, Photoshop and building and management of reports to gather CRM performance analysis, this could be the next opportunity for you! You will report to the Senior CRM Specialist as an individual contributor. 

Responsibilities: 

  • Work closely with the CRM team in the build and proofing of merchandising and adhoc email campaigns within Salesforce Marketing Cloud to internal stakeholders 
  • Select and resize on brand imagery for use in merchandising and adhoc email campaigns 
  • Work with internal stakeholders to ensure that our emails render correctly and that the content is localised correctly per point of sale 
  • Run adhoc reports using pivot tables and build dashboards to aid CRM performance analysis 
  • Submit and manage translation requests with the internal localisation team 
  • Create and test new highly dynamic and responsive HTML modules for the email templates 

Person specification: Mandatory 

  • Degree, ideally in marketing/business/design 
  • Experience with HTML for emails 
  • Experience with Photoshop 
  • Excellent communication skills 
  • Experience with Excel 

Ideally also 

  • Experience with Salesforce Marketing Cloud / ExactTarget 
  • Experience with SQL Server/ T-SQL 
  • Experience creating dynamic emails 
  • Experience creating pivot tables and analysing weekly, monthly and year on year trend

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