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Email Marketing Administrator

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This role is open to candidates in Indianapolis or Louisville, KY.

SUMMARY: Provide administrative and deployment support for email campaign management.
Experience managing digital campaigns using ExactTarget, Eloqua, IBM/Unica, or other similar platforms required.

MAJOR JOB DUTIES AND RESPONSIBILITIES:
The position will be responsible for supporting projects and configuration of the email, SMS, and landing page platform.

This position ensures:
• Campaigns are executed as expected
• Management has adequate reporting on the performance of email campaigns and channel
• Opportunities to streamline or automate manual processes are identified

The position will be responsible for providing support for consumer, provider, broker, employer, and other constituents managed through mutli-channel campaign management platform. Consult on projects designed to implement email and digital capabilities in core applications and projects to automate manual processes.

The position will also work closely with multimedia communications managers and vendor to understand the needs of specific campaigns and how to deliver on the requirements, including knowing which features are available from the vendor. The position will develop standard campaign reporting, and provide management with periodic reporting on the email channel effectiveness.

EDUCATION/EXPERIENCE:
Requires BA/BS, 3- 5 years in a technical, data management, or e-mail marketing administrative capacity.
Experience managing digital campaigns using ExactTarget, Eloqua, IBM/Unica, or other similar platforms required.

SKILLS:
Verbal and written communication skills, negotiation skills, customer service and interpersonal skills. Ability to work independently and manage one’s time. Ability to interpret data trends and identify where best practices contribute to email strategy goals and objectives. Knowledge of digital communication dissemination techniques and methods.

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