These job descriptions are examples. Looking for work?

Find JobsFind Jobs

Email Manager - Europe

0 people like this description

NOTE: Position is 3-4 days a week.

Responsible to drive traffic & sales in UK and Italy via an email program.

Partner with Central CRM & field to grow file:
• Help execute in store CIC capture campaigns
• Manage Online Registration Pages (and landing pages)
• Manage Welcome Email Stream and offers

Own Calendar of messages & offers:
• Partner with IM and Merchandising pre-season and in season to plan timing and message
• Partner with IM and finance to develop targeted coupon offers
• Keep calendars up to date for each country

Manage Day to Day Deployment:
• Write creative briefs
• Write technical briefs
• Manage translation process
• QA emails
• Attend weekly production meetings
• Set up and test coupon offers

Ensure email offers go viral:
• Execute social media strategy in each country

Monitor Competition Weekly:
• Report on competitive email activity & promotions
• Build library of competitive offers

Partner with Store Ops & Communications as necessary:
• Write store communications
• Keep stores informed of monthly promotions

Track & report on program effectiveness:
• Partner with Central CRM & Vendor to track email file growth and open rates
• Partner with finance to measure coupon sales

Identify ways to streamline and drive efficiency
• Leverage US Email best practices and assets
• Drive positive ROI on all efforts

• Email program management (2-3 years)
• Experience in marketing communication (3-5 years)
• Demonstrated ability to develop programs rooted in consumer insights
• Self-starter
• Strong cross functional leader

These job descriptions are examples. Looking for work?

Find JobsFind Jobs