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Email Developer

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Our Fortune 500 client is currently seeking an Email Development Specialist to join their team. The Email Development Specialist is responsible for creating and enhancing email templates for our B2C and B2B programs. This position works closely with the brand marketing and other teams to develop email templates that enhance brand awareness and email best practices. The email layout should be designed to drive customer engagement with our brands and programs. This position will work with brand and loyalty marketing managers to understand their marketing objectives, to develop emails in support of these objectives and to provide email marketing expertise to our internal customers. Using the email marketing tool, this position will create and execute engaging emails in line with emerging mobile usage and email marketing best practices. Reporting and analysis on email campaign results will be conducted by this position along with providing recommendations and new strategies to internal teams based on results.

Responsibilities
• Key member of email team, responsible for using the email marketing tool, DREAM, to optimize and execute B2C and B2B email campaigns to drive customer engagement and revenue.
• Work with internal departments including marketing to understand their objectives and develop email campaigns in support of these objectives.
• Stay informed of email marketing best practices to provide internal customers with recommendations on strategy and optimization to improve customer engagement and increase web revenue via the email channel.
• Perform analysis on email marketing campaign results and use this information to develop the strategy for email marketing campaigns.

Requirements/Skills

• Bachelor’s Degree required
• 3+ years Digital Marketing experience preferred
• Familiarity with web-based software applications and web analytics
• Experience with email marketing tools, (DREAM, Adobe, SalesForce, or other) a definite plus
• Familiarity with HTML
• Reporting and analysis
• Proficient with Microsoft Office, Internet Explorer, and Outlook
• Excellent communications skills, written and verbal

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