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Email Deployment Specialist

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Our client, a well known advertising agency is looking to add a full time Email Deployment Specialist to their team.

Responsibilities:

Email Marketing Platform management:
 Manage multiple Salesforce Marketing Cloud (ExactTarget) accounts for enterprise-level clients
 Work with ExactTarget support and deliverability teams to proactively investigate and resolve issues
 Recommend process improvement strategies and help develop efficiencies to help manage client
expectations
 Support Account Team with expertise based on best practice, previous issues and resolutions, and
provide guidance on client expectations and realistic accommodations
Email deployment:
 Set up and lead the deployment of highly dynamic and modular responsive email campaigns within
expected timelines following our established process
 Work alongside the Development Team in offering guidance in building, versioning and testing
emails effectively based on campaign requirements
 Pull post-campaign results and provide analysis
 Set up complex dynamic automations: reporting, triggered emails
QA:
 Test emails in multiple platforms and environments
 Ensure all QC checks have been administered for all email campaigns
 Proactively identify and resolve problems
Data work:
 Import data, segment and filter based on requirements and provide data reports (data dumps and
counts)
 Strong understanding how personalization and dynamic content is Implemented (or ability to
implement it)
 Build test lists based on program plan
 Pull data and manipulate it responsibly and without error
 Administer A/B testing
 Build custom reporting through SQL

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