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Email Campaign Manager

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Are you marketing and technically inclined? Do you have experience with direct response campaigns? Are you skilled at data sourcing and demographic targeting? Then look no further! We have the position for you! Our D.C. area large non-profit client is looking for a long-term contract Email Campaign Manager who will support various internal direct response campaigns targeting members, expired members, and/or non-members by providing the following functions: data sourcing and targeting recommendations; audience selections/list execution; marketing/ response analysis.

This position requires both strong data manipulation and client management skills. A direct response background is a must, as well as prior experience with campaign management tools and analysis.

The Campaign Selections Manager interfaces with the client’s business units to meet their response background communication goals in addition to collaborating across the client’s affiliates, and vendors to achieve the following:
• Drive impact, relevance and revenue Dashboard goals through targeting and strategic data sourcing. Ensure we are consistently identifying the most relevant audience for prospect and member communications by leveraging models and/or other data attributes that have proven successful.
• Execute prospect and/or member campaigns via IBM/Unica Affinium Campaign in a timely and accurate basis. Establish and/or adhere to appropriate QC measures to ensure accuracy of outputs.
• Provide decision-making support for campaign and test activities, and instill rigor in the evaluation of our communication efforts. Provide campaign updates, trends and result reviews, and develop client forums to discuss and disseminate campaign and test analysis. Drive the creation of success metrics, provide measurement and analysis of performance against these.
• Further the data driven discipline of the organization to increase the efficiency of our communications through enhancements to decision-making processes, infrastructure tools, and member data availability. Foster teamwork and collaboration with business units and other teams to ensure programs are integrated and implemented according to specified plans, and that analytic and infrastructure development needs are prioritized, qualified, tracked and delivered.

A successful Email Campaign Manager candidate will be:
• Marketing savvy with technical aptitude; experience with data mining tools (SQL) and / or campaign management tools (Affinium, Unica, Aprimo) a plus
• A direct or database marketing professional with comprehensive experience in the areas of targeting, campaign/test analysis, CRM, and overlay data

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