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Email CRM Specialist

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Position Overview 
This Senior Associate, Digital Strategy position is located in Washington, DC; is a member of the Communications department; and reports to the Manager, digital strategy. He/she is responsible for CRM (consumer/constituent relationship management) for client's email-newsletter program, particularly as it pertains to maintaining, cleansing, and growing healthy subscriber lists/databases. 

Responsibilities 

  • Responsible for active development of email marketing strategies as well as testing and optimization activities across the entire client communications portfolio of email newsletters. 
  • Develops strategies and executes tactics for growing and improving email campaigns via the Web, social media, email, and offline opportunities. 
  • Works across teams to develop and execute customer lifecycle programs. 
  • Provides recommendations on goals objectives, strategy, and email best practices. 
  • Monitors email sends and data transfers to ensure proper execution, including deliverability. 
  • Responsible for collection, synthesis, presentation, and analysis of client newsletter key performance indicators (KPIs), working with the Communications group's digital analytics lead. 
  • Maintains healthy email subscriber lists/databases, working with internal and external partners. 
  • Sets up, test, and deploy email campaigns. 
  • Collaborates with client colleagues to ensure integration of email-subscriber data across email and CRM (customer/constituent relationship management) platforms (such as Salesforce and ExactTarget/Salesforce Marketing Cloud). 
  • Identifies opportunities for collaboration with other internal groups that employ email on client's behalf. 
  • Supports the development, implementation, and evaluation of test plans and applies data-driven techniques to optimize email performance including: personalization, frequency testing, message testing, offer testing, creative testing, segmentation/targeting, and delivery-timing testing. 
  • Supports digital communications staff as in-house expert on our email-marketing software. 
  • Educates colleagues on best practices for email outreach, including for subscriber-list growth and maintenance. 
  • Contributes to and participates in tasks and special projects as assigned by the Director, Digital. 
  • Keeps documentation current—campaign strategy, naming conventions, best practices, processes, and procedures. 
  • Acts as liaison with internal partners in support of client’s data security management efforts. 


Requirements 

  • Bachelor’s degree required. 
  • Minimum of four years professional experience required. 
  • At least one year experience in customer relationship email management. 
  • Strong understanding of customer relationship management trends. 
  • Experience managing email lists and actively growing lists. 
  • Must have excellent oral communications, writing, editing and research skills and be able to work individually and in groups to meet goals. 
  • Hands-on experience with Email marketing database tools—for example: Eloqua, Convio, Responsys, or ExactTarget (Salesforce Marketing Cloud). 
  • Proficient with databases, data manipulation, and analysis. 
  • Experience with Salesforce required—particularly as pertains to data sharing between Salesforce and an email service provider such as ExactTarget. 
  • Knowledge of privacy, data protection, and CAN-SPAM regulations—as well as related regulations outside the U.S. 
  • Experience with personalization/dynamic-content tactics a plus. 
  • Demonstrated ability to work effectively on multiple projects simultaneously, set priorities, organize time and identifies resources for projects as needed. 
  • Professional experience in digital communications and/or interactive project management with an agency, corporation, or nonprofit organization is preferred. 
  • HTML fluency. 
  • Flexibility and ability to adapt to changes quickly. 
  • Positive, solution-oriented, self-starter outlook. 
  • Strong interpersonal and communication skills. 
     

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