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Email Automation Specialist (Silverpop)

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Candidates will support email execution activities in Silverpop, a digital marketing platform for email marketing automation.

Production requests includes directions with the template, landing pages, the images, links, specs, lists, work estimate (hours) etc, and an email schedule date. Talent will be responsible for creating and executing the deliverables and be responsible for vendor relationships. S/he reviews and provides feedback, and final written approval via email, including the email prospect list to Supplier via File Transfer Protocol (“FTP”) site

Requirements include:
· Up to date knowledge on all new Silverpop technology and best practices
· Comfort in creating custom designed emails for supplies and e-lease on a different SLA process. Work with an aggressive timeline, which includes screenshots and emails sent out to stakeholders
· Provide ad hoc reporting for nurture programs and provide contact lists for nurtures weekly
· Ability to create automated transactional programs with weekly reporting
· Maintain an inventory of all lead alerts and update it with new alerts once per week. The inventory will include the alert name, the form to which it is tied, and the email address it sends to.
· Ability to document all process flows if a change in any process
· Ability to manually and automatically add leads from events or webinars into nurture programs by BU

Main responsibilities include: email buildout, landing page + webform buildout, and automated program buildout.
· Provide weekly management reports on projects, capacity and overage reports
· Ability to create powerpoint presentations of all touch points within a nurture programs
· Ability to create a working document for all nurtures when any updates occur

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