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Email Analyst

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Email Analyst, ECommerce Team

12 month contract with potential to extend beyond
Provides email production support and analysis to drive the email department’s initiatives of improving customer engagement, revenue, and customer retention.

Will rely heavily on experience and judgment to plan and accomplish goals; will contribute to the development of the email channel by designing and implementing strategies to increase campaign profitability; will formulate their strategic thinking and draw conclusions by combining research and performance metrics, based on their analytical findings, for the purpose of providing actionable recommendations to management. This role is highly visible and has routine interaction with Directors, Marketing Leaders, Merchandising, Creative & Design and Online Promotions teams to whom they may also present formal reports and ad hoc analysis.

Responsibilities:
-Executes new creative campaigns from initial concept with creative designers, setup with ESP, through completion and continual optimization based off the calendar and cadence provided
-Gathers assets and creates campaign request form, HTML coding, list requirements, and other marketing program details to communicate to internal and external partners
-Responsible for achieving forecasted performance of email marketing channel through optimization and testing
-Reviews & analyze key email campaign KPIs to identify trends to develop strategies and implement optimization tactics through the use of Coremetrics and other analytic tools
-Develops reporting strategy based on key performance drivers that addresses vital business intelligence needs and proactively updates campaign strategy as necessary
-Actively shares performance data with cross functional teams explaining use of analytics in the decision making process
-Continually identifies ways to improve and enhance campaign performance to increase value and usability
-Creates and prepares ad hoc reports and trend analysis comparing promotional performance across multiple mailings and infusing seasonality as necessary
-Develops approaches to analyze online customer behavior to include experience path, customer profiling, browsing behavior, and customer segmentation for use in strategizing capture of missed sales or engagement opportunities
Uses data and behavioral analysis to help improve existing email template usability and more effective customer engagement
-Continually proposes expanded or improved capabilities of email best practices
-Prepares and presents value added analytics to department and/or senior management
-Incumbent will utilize multiple analytics tools and share reporting and insights critical KPIs on a weekly, monthly, quarterly and yearly basis

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