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Email / Coordinator

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Campaign Coordinator - Email/SMS
The Campaign Coordinator will be responsible for the company's Email and SMS marketing program, including but not limited to creating and optimizing marketing campaigns, monitoring campaign execution and performance, and supporting the Ecommerce and Store initiatives via e-communications channels. This contract (90 days) position will report directly to the Senior E-communications Manager.
Responsibilities:
- Creation and execution of Email and SMS campaigns including copywriting, design direction, HTML coding, list segmentation, A/B test subject lines and creative, and sending campaigns
- Quality check each email campaign for proper links, tracking codes, spelling, and rendering in various email clients such as Hotmail, Gmail, Yahoo! Mail, and Outlook and mobile devices such as iPhone and Android
- Responsible for the management of our subscriber database
- Review marketing pieces with Legal department to ensure they have appropriate language and disclaimers
- Daily checks to ensure all automated campaigns are running successfully
- Assist with the transition to Responsys
Requirements:
- Organized, able to balance several campaigns in a fast paced environment
- Knowledge of basic marketing concepts and/or email marketing best practices
- Ability to problem solve
- High level of attention to detail to spot errors and inconsistencies within Email and SMS campaigns and programs
- Ability to manage projects from conception to completion
- Knowledge of ExactTarget or Responsys is a plus
- HTML knowledge a plus

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