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Eloqua/Marketing Automation Campaign Mgmt.

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*** Must-have 2 yrs marketing automation experience, 1+ years hands-on experience building email segments and campaign canvasses in Eloqua. This role is heavily involved in a migration. ***

Our client's Enterprise Email Strategy and Execution department is responsible for handling all requests for marketing communications via email, to both members and prospects, b2b and b2c. This team manages their Eloqua platform.

Who we are really looking for is an Eloqua Subject Matter Expert who can hit the ground running to fulfill stakeholder email campaign requests in Eloqua.

You are skilled at designing, testing, deploying, and reporting on manual and automated email campaigns for both prospects and members.

You will work with your team to coordinate and maintain the email marketing communications production schedule to perform campaign intake and ensure accurate and timely delivery.
In addition to assessing all email creative to ensure compliance with internal email governance guidelines, including CAN-SPAM legislation, you will also monitor email campaigns and analyze results and follow internal naming conventions.
You must be comfortable with identifying data, possibly from multiple sources, needed to create segments and report on campaigns.
You will also maximize campaign results through the use of effective analysis, customer journey (personas) review and content mapping, and creative campaign approaches.

Top 3 - 5 required skills:
• Understanding of marketing automation with a focus on email marketing
• Experienced in defining email campaign strategy as well as tactics
• Experience working with multiple stakeholders to assess requirements, business objectives, and if/how email campaigns can attain those objectives
• Experienced in analyzing campaign response and make recommendations for potential improvements
• Setting up campaign strategy and “playbooks”, designing multiple types of campaigns.

Top 3 - 5 daily responsibilities:
• Assess new email intake requests according to established email governance guidelines
• Build campaign canvasses in Eloqua for assigned programs
• Review campaign results with team
• Meet with business partners to review campaign requirements and results

Educational requirements: Bachelor's degree

Travel required: Minimal travel to NorCal offices as needed, no more than once per quarter

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