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Eloqua Marketing Automation PM

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Key Responsibilities:

• Establishing the direction and goals for the company's Materials and Structural Analysis division (MSD) e-marketing practice. 
• Develop, deploy and track comprehensive online campaigns that meet agreed goals associated with each campaign
• Advising marketing and BU leaders on best use of online tools to drive traffic to MSD products, and secure leads for MSD products
• Plan the annual e-marketing budget and develop the annual plan reporting results at quarterly milestones
• Manage and direct all online marketing activities including (but not limited to) the use of e-mail management programs and forms for those activities.
• Manage online multimedia and other capabilities required to illustrate MSD product differentiation and gain prospect commitment
• Interface with the marketing, sales and IT functions for lead management linkages and infrastructure requirements associated with list segmentation and reporting.
• Train and motivate personnel in the MSD e-marketing function

Minimum Requirements/Qualifications:

  • Overseas and domestic travel <= 20% 
  • Excellent project management skills, with strong technical understanding of web environment and use of online marketing 
  • Demonstrated ability to manage globally distributed personnel 
  • Demonstrated strategic planning capability
  • Proven ability to gain consensus, influence organizational behavior, lead decision making process in a matrix-managed organization 
  • Proven ability to manage and motivate personnel 
  • Excellent verbal, written, presentation and interpersonal skills 
  • BS/A degree in Business, Marketing, Computer Science. Masters degree a plus
  • At least 10 years experience in marketing, online marketing or web management
  • At least 3 years Eloqua experience at administrative level OR Eloqua End -to-End campaign management experience
  • Experience with Microsoft Dynamics is a plus 
  • Prior experience in the Scientific /Medical industry and familiarity with target customer groups
  • Global experience an added benefit
     

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