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Electronics Social Media Manager (4458)

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The Electronics Social Media Specialist will be responsible for the day-to-day social media channel management including content production, publishing and engagement with fans/followers, on-going key marketing program support, continual measurement & analysis of social media initiatives as well as social media trends and opportunities for the Electronics Business Unit. The position will report directly to the Social Marketing Senior Manager and indirectly to a Senior Manager in the Electronics Business Unit.

This is a great resume-building opportunity and a great way to add a well-known and respected brand to your resume! This is a 6-week, contract opportunity.

Accountabilities:
• Maintain publishing for all social network communications for Electronics – Blog, Facebook, Twitter, Pinterest, YouTube, etc.
• Develop content that are socially engaging, adapt content for each social channel
• Manage content submission and prioritization
• Communicate key themes and messaging that matches the Electronics retail and merchandising calendar with consistent tone and style of the company's Social Guidelines
• Monitor and manage day-to-day engagement with fans/followers, creative development and implementation
• Triage any customer related issues to appropriate Customer Service Department
• Responsible for end-to-end execution of key Social programs for Electronics to achieve the business goals - concept development, agency/vendor selection and management, program development ad logistics management to reporting
• Share the responsibility in aligning programs and communications with the core Social goals and visions
• Perform frequent competitive analysis – tracking major competitors’ social outreach programs (content, frequency, channels) and identifying the gold standard
• Strictly adhere to the company's Brand and Style Guidelines

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