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Ecommerce Insights & Analytics Manager

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My client is the leading off-price retailer of apparel and home fashions in Europe, their mission is to deliver great value to customers through the combination of brand, fashion, price, and quality.

They currently have an exciting new opportunity for an Ecommerce Insight & Analytics Manager.
Based in Watford, this is a full time permanent role with great potential, the Ecommerce Insight & Analytics Manager will focus on providing insightful analysis and recommendations across the e-commerce marketing function, build a reliable data set.
You main areas of focus will be customer data, traffic generation, website conversion and engagement, customer behaviour, customer long-term value, marketing programme ROI and effectiveness and testing programme.
You will also need to provide performance insight to explain performance and improve business growth.

Some ket responsibilities:
- Using data modelling and coding analysis to develop and maintain segmentation and profiling models of customer interactions online and through third party data sources.
- Define and implement relevant attribution modelling to enable the effective evaluation of online and multichannel marketing campaigns.
- Review online marketing campaign effectiveness (both last click and based on relevant attribution models) relating this back to CPOs and sales.
- Ad hoc reporting and analysis.

The ideal candidate will be highly numerate with a high standard of accuracy with data and commercial awareness of its usage , with a Bachelor’s Degree or equivalent in Engineering, Mathematics, Computation, Economics, Business or Finance, fluent in Excel, plus experience of SQL Server, MS Access or other RDB. Strong experience of Google Analytics is required– including setting up GA, filters, goals and dashboards (and/or other website analytics systems). Experience in campaign reporting, interactive dashboard creation, customer profiling, segmentation and insights analysis is crucial and overall confidence in ability to match different data sets from varying sources in order to deliver insightful recommendations and reports.

Please send me your Cv if this is the role for you: makrabi@aquent.com

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