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Ecommerce Consultant

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6 month contract
Temp to Perm

The eCommerce Consultant is responsible for optimising sales performance across the website. This role will work cross-functionally in owning eCommerce performance and the product lifecycle, while optimising the end-to-end customer journey exploring and supporting new content initiatives and identifying new opportunities to drive revenue. This role requires a thorough understanding of the customer base, competitive market and market trends along with the ability to analyse sales and site performance. S/he is both commercial and analytical, with a clear understanding of both online and offline customer experience. They will communicate effectively and clearly across and vertically throughout the organisation. Ideal background: will have gained prior experience within a fast paced tech environment preferably a SAS company and have a proven ability to manage multiple priorities in a continually changing, rapidly growing and dynamic environment.

Job Description • Responsible for day-to-day eCommerce sales & online customer experience • Work cross functionally to agree annual sales forecasts and KPIs and roll-up to an overall sales plan. • Analyse key data and insights to optimize eCommerce performance against sales targets and • Support web analytics and help produce reports for distribution to Senior Management. Use analysis to draw conclusive insights, highlighting opportunities and reacting accordingly. Use key metrics (e.g. sales, traffic, conversion, ATV and CRM data) to make timely and commercial decisions and respond to customer, competitor and market behavior. • Oversee product positioning to achieve commercial targets, whilst correctly representing the brand. • Thoroughly understand on site customer behavior to optimize customer journey and experience to maximize product visibility and sales performance. • Identify, implement and report upon new initiatives to constantly improve against eCommerce KPIs such as traffic, conversion, AOV/AUR and returns rates. Report in findings and execute against agreed actions. • Monitor competitor trends and activity, making recommendations to drive sales. • Use analytical toolset to identify opportunities for sales growth • Define and implement A/B and multi-variant testing to improve conversion and optimise dynamic product sorting rules. • Support Marketing teams on strategy and decision making; provide expert channel insight and analysis of product performance and customer behaviour online. (Responsible for ensuring that marketing has all the information needed to make the decisions on which channels to use. Not for the channels themselves). Make commercial recommendations for content strategy with key Marketing stakeholders

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