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EMAIL MARKETING MANAGER

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Client Services Specialist - Email Marketing

Job Description
The successful candidate will have 5+ years of Email Marketing experience, accompanied with a Bachelor's degree in marketing or business. The successful candidate will also have a proven track record of developing email strategy, managing an email campaign calendar, analytical insights and adeptness to multi-task.

Job Requirements:
• Manage all email programs both promotional and trigger based including lifecycle and behavioral campaigns
• Accountable for defining overall email program strategy
• Develop demographic, preference, and behavior-based contact strategies and segmentation based upon test results and quantitative research
• Collaborate with analytics team to drive campaign results and generate customer insights, across all programs & relevant channels
• Partner closely with the CRM team to develop insight-based strategies and uncover new growth opportunities
• Provide strategic thought leadership on use of personalization in email campaigns
• Collaborate with client partner to develop campaign design and promotional strategy
• Design trigger tests, track test performance, and report on test results
• Manage email budget
• HTML knowledge
• Retain, motivate, and develop top talent on team


Job Qualifications:
• Bachelor’s degree in Marketing/Business preferred
• Minimum 5-7 years of experience and a demonstrated interest in email marketing required
• Strong analytical skills and clear understanding of performance and financial measurements
• Ability to turn analysis into action, execute to timelines, and provide comprehensive solutions
• Team player with demonstrated ability to work effectively on cross-functional teams
• Highly detail-oriented
• Outstanding verbal and written communication skills
• Demonstrated ability to multitask in a fast-paced environment

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