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EDM / Campaign Specialist

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Calling Digital Marketing Co-ordintors ready to take a step up
High profile Retail Brand
Great Culture, High performing team

Our client is one Australia's leading National Health & Beauty Retailer's with a strong focus on training and development.

This is an excellent opportunity for an experienced digital marketing Co-ordinator who is keen to take a step up the ladder.

As part of the marketing team you will assist in developing a clear, differentiated position in the market for their brands, which is supported by a communication and engagement program that is focused on leveraging their customer base and driving acquisition.
The EDM Manager role supports the achievements and vision of the business through developing and implementing EDM campaigns to optimise customer experience, drive traffic and increase sales.
You will be responsible for managing and implementing the EDM creative process including:
Working closely with CRM, Partnerships, Loyalty, Marketing, Events and Digital teams to ensure creative briefs are delivered to timelines and budgets
Oversee the creative look and feel, including copywriting
Undertake pre and post analysis in order to maximise ROI
You will be:

An experienced digital marketing specialist with a minimum of two years solid experience implementing digital campaigns
Demonstrate experience using online metric tools (Omniture ideal)
Bring a strong understanding of Customer lifecycle and demonstrated ability to run successful acquisition campaigns
Excellent communication skills - liaising with a broad range of internal & external stakeholders
Must demonstrate commercial acumen, entrepreneurial flair and be results driven
Passionate about the digital space

For further information or to submit your application contact Zena Nicolson on 03 8644 7777 or znicolson@firebrandtalent.com

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