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ECommerce Project Manager

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Aquent, the world leader in digital, marketing, and creative solutions, is seeking an Ecommerce Marketing Consultant for one of our key accounts. The client operates a high-traffic website that serves e-commerce and self service support goals and contains vast amounts of online sales products and online self service support content. The Site Search Team is tasked with optimizing the search function online on the client’s websites. The position would contribute to operation of internal search and permanently adjust search to meet needs of stakeholders. Position is NOT SEM/SEO.

Tasks
• Track usage of site search
• Numerical/Stats
• Semantically
• Correlations (compare with extended stats from Analytics)
• Taking actions according to findings from prior task (reacting to trends)
• Documentation to establish proactive search tasks (anticipate seasonalities etc.)
• Monitor keywords and result sets returned by search engine
• Adjust synonym tables according to usage patterns and nature of content
• Cooperate with business partners about content strategy
• Building and advising a search centric content taxonomy (different areas)
• Ensure accurate site search results for ad-hoc and short term events
• Work with creative to produce search banners
• Adjust and maintain

Skills
• Experience in internet/portal/intranet search and operating principles of search engines
• Knowledge about how search engines process content and user queries
• Experience in guided navigation, operational principle around faceted search
• Knowledge around search design patterns
• Knowledge around search user patterns (e-commerce, content discovery)
• Knowledge of synonym relationships and usage
• Experience in relevancy ranking methodology/ relevance tuning for search
• Knowledge about web standards (HTTP/HTTPS, robots.txt, HTML, meta tags)

Tools
• search engine products (e.g. Endeca, Solr/Lucene, FAST or other)
• Web Analytics (e.g. Adobe Omniture)
• MS Office (primarily Excel)
• wget/curl
• Issue tracking, Agile
• Collaboration tools (Wikis etc.)

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