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ECommerce Data Analyst (A/B Testing)

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The Sr Data Analyst has a voracious desire to understand “why?”. This hands-on role will work with the Sr Ecommerce Analyst and multiple stakeholders to analyze data from AB and MVT website tests, draw conclusions and make recommendations for next steps.

Day to Day Responsibilities:

Planning - “What should we test and why?”
-- Participate in generating AB Test ideas and prioritizing based upon level of value and effort
-- Develop data models to identify target segments
-- Develop data models to project traffic and timeline required to achieve statistical significance
-- Identify specific metrics to evaluate success for test

Reporting and Analyzing - “What did the test tell us and what should we do next?”
-- Monitor live tests to evaluate when statistical significance has been reached
-- Predict long-term trends on short-term metrics
-- Translate results into the best reporting method possible - diagrams, charts, graphs, etc.
-- Make analytically driven recommendations utilizing web analytic, statistical and BI tools

Skills and Characteristics:
-- Bachelors degree in statistics, finance, mathematics, economics, or related discipline
-- Minimum 2 years of statistical modeling and analysis experience
-- Minimum 2 years experience in web analytics or similar data analytics field
-- Proficiency in A/B or Multivariate testing
-- Rigorous attention to detail - reporting and analysis must be hyper-accurate
-- A holistic mind concerned with the big picture
-- Flexible and responsive personality
-- Ability to prioritize tasks and re-prioritize as needed
-- Confidence to make presentations and recommendations for next actions to stakeholders

Software Proficiency:
-- Microsoft Excel
-- Enterprise Web Analytic Tools: E.g. Coremetrics, Omniture, etc.
-- BI/Statistical analysis packages: E.g. R, SAS, SPSS, Cognos, etc.
-- SQL based query languages
-- AB or multivariate web testing tools: E.g. Optimizely, Monetate, Maxymiser, Test & Target, etc.

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