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ECommerce Copywriter

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Is your voice is one of empathy, honesty, and integrity? Is it the simple, warm, uncomplicated speech of someone who values what they say and also the time of their listener: Give us a moment of your time and we will reward you with insight, wit, and the information you need.
The Web Content Writer is responsible for the written expression of our brand voice across the site. From marketing pages to destination guides to pet policy pages, the Web Content Writer helps make the traveler’s experience as simple and enjoyable as possible.
The Web Content Writer will work both independently and as part of cross-functional teams that can include designers, producers, developers and marketers. To be successful, they must be organized and be able to work on several projects at once while demonstrating strong communication and interpersonal skills. Outstanding attention to detail in written and oral communications is also essential.

Key Responsibilities:
1. Communicate the key messages
2. Identify and organize web content to support stakeholder goals
3. Craft succinct and compelling headlines for landing pages and digital ads
4. Create web copy with a conversational tone that encourages trust and inspires a spirit of exploration
5. Identify audience segments and tailor web copy to drive both engagement and conversion
6. Edit copy provided by various stakeholder groups to ensure it is clear, concise, and on brand

Additional Responsibilities:

• Develop processes and guidelines for web copy requests
• Manage priorities and deadlines across multiple concurrent web copy projects
• Create clear, SEO-rich product copy, metatags, titles and page descriptions
• Provide ongoing education on methods for adhering to voice and content strategies
• Build productive relationships with Brand Marketing to foster open communication and ensure alignment across all marketing channels
• Stay current with emerging ecommerce, social and content strategy trends
• Work collaboratively with Digital Marketing teammates and across functions to effectively reach company goals

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