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ECommerce Copywriter

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Our Fortune 1000 client is seeking an AMAZING CONTENT WRITER!

The Web Content Writer is responsible for the written expression of our brand voice across client's site. From marketing pages to destination guides to pet policy pages, the Web Content Writer helps make the traveler’s experience as simple and enjoyable as possible.

The Web Content Writer will work both independently and as part of cross-functional teams that can include designers, producers, developers and marketers. To be successful, they must be organized and be able to work on several projects at once while demonstrating strong communication and interpersonal skills. Outstanding attention to detail in written and oral communications is also essential.

Key Responsibilities:
1. Communicate the key messages from the clien's message architecture on the website
2. Identify and organize web content to support stakeholder goals
3. Craft succinct and compelling headlines for landing pages and digital ads
4. Create web copy with a conversational tone that encourages trust and inspires a spirit of exploration
5. Identify audience segments and tailor web copy to drive both engagement and conversion
6. Edit copy provided by various stakeholder groups to ensure it is clear, concise, and on brand

Additional Responsibilities:

• Develop processes and guidelines for web copy requests
• Manage priorities and deadlines across multiple concurrent web copy projects
• Create clear, SEO-rich product copy, metatags, titles and page descriptions
• Provide ongoing education on methods for adhering to voice and content strategies
• Build productive relationships with Brand Marketing to foster open communication and ensure alignment across all marketing channels
• Stay current with emerging ecommerce, social and content strategy trends
• Work collaboratively with Digital Marketing teammates and across functions to effectively reach company goals

Required Experience and Skills:

• Bachelors degree in English or Marketing Communications
• Minimum 3 years of professional writing, proofing and editing experience required
• Experience writing for digital marketing or web required
• Content strategy experience preferred
• SEO writing experience preferred
• Excellent written and verbal communication skills
• An aptitude for quick, creative thinking with acute attention to detail within demanding deadlines
• Collaborative, flexible, reasonable, and self-motivated
• Creative problem solving skills
• Familiarity with the AP style guidelines
• Proven ability to work on multiple projects simultaneously
• Ability to work within a basic HTML template, familiar with Dreamweaver, MS Word and PowerPoint
• Accuracy and attention to detail is critical for this position
• Please be prepared to provide at least 5 writing samples or online portfolio

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