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E-mail Marketing Manager

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One of our not for profit educational organizations is seeking an E-mail Marketing Manager to join their marketing department in Reston, VA. The e-mail marketing manager will be responsible for coordinating various departments within the organization and will develop prioritization strategies to maintain an organization-wide schedule and distribute email communications. Candidates should only apply if they have full knowledge and are experienced with e-mail automation, how to pull lists, create e-mails, and build landing pages. This is a very fun and social environment, however strong candidates will not be thrown off easily and will be able to think on their feet.


  • Work with various departments to develop and implement effective email marketing strategies, including contact lists, segmentation/targeting, content and tracking tools.

  • Manage the email creation process from planning, creative design, and quality control, deployment and reporting.

  • Collaborate with creative agencies to create email templates for use in promoting events, products and services to school users via the organization's email delivery system.

  • Execute flawless and timely email marketing campaigns; one-time, recurring and dynamic-content driven.

  • Lead email planning meetings and planning sessions.

  • Seek new opportunities to further leverage email marketing and support organizational initiatives, encourage and train staff on how to best use the Lyris tool for email marketing efforts.

  • Coordinate and manage organization's relationship with Lyris.

  • Coordinate and implement all software and training updates.

  • Manage the issue resolution process for all Lyris-related issues.

  • Proactively track, monitor, analyze and optimize campaign performance and make actionable recommendations for improvement.

  • Perform detailed analysis and email testing strategies across campaigns to identify most effective efforts.

  • Provide research and recommendations as requested for emerging digital marketing issues or opportunities (i.e., mobile marketing).

  • Manage or assist with creation and/or implementation of marketing campaigns.

  • Manage or assist with implementation of other select projects across departments or in collaboration with regional offices.
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